Today we’re going to take a look at some successful social media campaigns, but not just any successful social media campaigns! The focus is on campaigns that were either created by woman, or created for women.
If there are any that you feel should be added to the list, make sure you leave a comment and share this post with your friends and colleagues who may also find it interesting.
Sometimes, the difference between a so-so campaign and a stellar campaign is simply adding that feminine touch.
Oftentimes when men try to market to women on social media, it’s downright cringe-worthy, so that’s why its very valuable to have a female’s perspective when setting up a social campaign for success. Here’s a look seven successful advertising campaigns created by, or geared towards women.
Mater Prize Homes
Here’s a social media campaign that has been bringing a lot of attention to important issues for quite a while. Mater does great work in caring for people who need help, and their social media campaigns have been written about extensively, especially their Prize Homes [and more recently, the opportunity to win gold!]. It’s a lottery to win a beautiful home and many other prizes, by a group that clearly cares about women and their families.
Dove Real Beauty
Can you believe the Dove Real Beauty campaign has been around for more than 10 years? In recent years, this campaign has gone social and that’s probably where it has had the biggest impact. An ad on the television tends to just blend in, but when you see articles and videos showing up on your social timelines and you read people’s thoughts and opinions, that is when it really starts to have a profound impact – just another example of the power of social media. You don’t have to be a size 0 with perfect skin to be beautiful, you just have to be confident and proud of your body and who you are. This is a good message to spread, and what better way than virally?
This is a social movement which was founded by Rachel Sklar. Which ratio does it refer to? The ratio of ‘women : men’ in all areas of the professional world. Think of those lists that come out around the end of the year like the 100 most influential people, the 100 richest CEOs, the 25 best architects, and so on and so on. Whenever one of those lists comes along and women are under-represented, it’s almost guaranteed that #ChangeTheRatio will be there to spread awareness.
Here are a few more campaigns based on hashtags that are worth learning more about, along with a brief description of each.
This is based on how Google will guess what you’re searching for after typing in a word or two. The UN noticed that a lot of the sentiment around the world was very negative when you typed in ‘women should’, and this tag exists to raise awareness of that.
This is from when a US State Senator filibustered a bill about women’s rights.
This hashtag represents a 24 hour vow of silence started by The Malala Fund to raise awareness for the millions of girls who have been denied access to schooling.
Rather than always focus on what’s wrong, this hashtag takes a look at the companies that are doing things right instead of just shaming the ones who are doing things wrong. The goal is to draw attention to media and ads that portray women in an accurate light.
Keep in mind that with a lot of campaigns, it’s not always blatant whether they’re created by a man or a woman, and at the end of the day it’s really the message that matters the most – not the gender of the person who created it. Social media is a powerful tool, and it’s constantly getting more and more powerful and it’s always great to see it used for social good.
Sharing is caring!
Great line-up, huh?
If there are any that you feel should be added to the list,
make sure you leave a comment
and share this post with your friends and colleagues who may also find it interesting.
Mary Ann Keeling
A freelance writer and business consultant who loves sharing her insights on the latest business opportunities. I also enjoy discovering leading social media campaigns and helping my local community through charities such as Mater Prize Home Charities and their Cars for Cancer offshoot. Follow me on Twitter and Google+.
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