7 Lessons from
Oscar Nights

Vered Neta

T hose of you who know me,
know I’m a ‘movie freak’.
I love the movies.

So Oscar night is one of my small indulgences I keep for myself. Although I do not watch TV for more than 20 years now, Oscar nights were always something that I would follow on the Internet [once the internet was born with LIVE streaming]. Even when the airing is in an ungodly hours for us humans living in European time zones, I still watch it.

This year I finally had a good proof how watching such an event can teach you a lot about… BUSINESS and not just Show Business ['There’s No Business Like Show Business…']

I’m talking about Ellens social media sensation, the most tweeted ‘selfie’ of all times [3,376,250 retweets at the moment]. Unless you are in the age group above 80 or were buried under a rock, then maybe you didn’t hear about this sensation. However, if you watched how Ellen DeGeneres made sure that her ‘selfie’ in the Oscars would become the most retweeted tweet ever, you could learn a few important lessons about how to run your social media marketing.

So here are seven lessons you can learn from Ellen:

 
#1
ASK for what you want
In life just like in marketing you need to ASK for what you want. Even the great Ellen had to ask people to retweet what she is about to send on Twitter. No matter how big and famous you are, you still need to ASK the people to do what you want them to do. Don’t be shy and don’t expect them to know what you want them to do.

Next time ask them to retweet your next webinar or seminar or promotion. Just ask them and you might be surprised that they will reward you by doing just that.

 
#2
Tell them WHY
It’s not enough to ask people to do something. You need to give them a WHY. Remember, all successful businesses start with a WHY. In the case of Ellen she just told people that her WHY is that she wants it to be the most retweeted tweet in history. That’s a good reason on it’s own.

Wanting to break a world record, to make a difference, to make a change. People love joining good causes.

So next time when you ask people to retweet your webinar promotion think what is your why behind it and tell them your goal. It might be as simple as: ‘My goal with this webinar is to empower business women to step forward and create leadership in business and community. Please RT!’

 
#3
Include an image
In the world of social media – image rules. It’s just that simple. People love to click on images and SHARE them. Think what images do you put out there that would trigger people to share them.

 
#4
Use hashtags
#Hashtags are used to group a community or people talking about the same topic together. Ellen made it easy for people to find the tweet. Be consistent with your hashtags and your tribe will find you too! Check #BalancedBusinessWomen

 
#5
A strong network is essential
You don’t have to have a big network or community of followers as Ellen has, but you need to have a STRONG relationship. She has built up her Twitter following for a long time and it paid off. Her network gave her the retweet when she needed it.

Lesson: keep building your network. It is golden. It doesn’t have to be only on Twitter.

When it comes to social media, the strength of your relationship with your network will define your success. Make sure you build a long-term relationship with your audience.

 
#6
The only time you have is NOW
The whole power of the social network and social media is ‘Being in the NOW’. That’s the beauty of it in a nutshell. People are there NOW and ready to connect. Don’t wait for tomorrow for today’s news. Ellen cleverly tweeted while people were using Twitter at that moment.

Make sure you know when your audience is online – this is what all Google Analytics and Facebook insights section will give you a lot of information on the times that your audience is watching and listening to you.

 
#7
Engage
I think anyone watching what happened will admit Ellen DeGeneres was ENGAGING. She was making everyone feel like they were part of her inner circle, made it fun, and people were willing to participate.

The only way to create and build your relationship with your audience is when you engage with them. It’s not enough just to post a photo or a quote, you need to interact with the responds you get and acknowledge them for sharing or commenting.

Make it into a dialog and a conversation. This is how you would build a strong network.

 

 
Sharing is caring!
Now I am curious…
What lessons have you learned doing your social media?
Share it with us in the comment box below – your tips, advice and experience when it comes to social media.
Thank you!

Vered Neta

Trainer, coach and author of ‘Financial Independence for Women’. Helping to create personal, business and financial success. I am the co-founder of Open Circles Academy, and founder of Balanced Business Women. My long term goal is to support women on their path to become conscious millionaires and leaders in their field of expertise. Let’s connect on Facebook or follow me onTwitter.

 
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